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Market Access Round Table Discussion: December 2024

Written by Alexandra Sturgess | Feb 26, 2025 10:11:13 AM

In December 2024, Martin Anderson, Founding Director of Carrot Recruitment, held a round table event which welcomed a cohort of Market Access, RWE and HEOR leaders from the Life Sciences space to discuss: “What does the UK life sciences sector need to change in order to be prioritised more often by global pharma/biotech firms as a leading market for new product launches?”

During the meeting, we discussed themes around:

  1. How is the UK market currently perceived as a place to launch and why?
  2. What are the most attractive features of our home market, and conversely, what are the inhibitors?
  3. How do VPAG and other pricing and reimbursement models impact upon the UK market?
  4. Does the European JCA (EU HTAR) provide an opportunity for the UK?
  5. Do the challenges differ for rare disease product launch? Are they the same, but amplified challenges?
  6. Are regulatory agencies attuned to industry’s increased utilisation of RWE?
  7. What can be done to improve the situation?


We'd like to extend our thanks to all participants:

  • Geoff Dobson, CRS Non-Executive Director, Discussion Chair
  • Martin Anderson, Founding Director, Carrot Recruitment
  • Tarquin Bennett-Coles, Director, Compass Carter Osborne
  • Vladimir Babiy, Associate Director Global Health Economics and Outcomes Research, Novartis
  • Judit Banhazi, VP Value & Access, Connect HEOR
  • Tijana Ignjatovic, Executive Director Global Market Access & Pricing, Genesis Research Group
  • Ross Selby, Value, Access & External Affairs Director, ITF Pharma
  • Andrew Smith, UK Market Access Manager, Sun Pharma
  • Nyree Sweeney, Executive Director Global Market Access, Menarini
  • Oliver Jack, Market Access Lead, Independent
  • Aodan Tynan, VP, Head of Global Market Access, Astellas
  • Jasim Uddin, Market Access Practice Lead, LCP Health Analytics

To obtain a copy of the full report and the detailed discussions, download your copy below.